The ABCs of SEO

SEO Abbreviations and Acronyms

If you are new to the world of website marketing and SEO then you may be overwhelmed by the entire process.  It may seem more foreign than the Greek Alphabet.  We, at Market to your Market, know your frustration.  SEO has a whole language unto itself that can make even the most tech savvy professional feel like an outsider.  We hope to demystify some of this newfound language.  Whether you are an SEO novice, or gearing up to start a new marketing campaign this blog will help you to understand and recognize the terms used by your marketing expert.

Let’s start at the beginning.  What is SEO?  SEO technically stands for Search Engine Optimization and it is the process of increasing the visibility of a website in a search engine’s natural or “unpaid” ranking.  You have likely heard the phrase – “First Page of Google.”  That is what SEO aims for is to have a website visible on the first page of a search engine’s site when a consumer searches for a particular word or phrase.

Let’s go through a few other acronyms that you will commonly see.  In future blogs we will discuss the definitions of each of these terms and how they apply to website marketing.

B2B – Business to Business

B2C – Business to Customer

CPC – Cost Per Click

CTR – Click Through Rate

CPL – Cost Per Lead

CPV or CPW – Cost per View

IM – Internet Marketing

IBL – Inbound Link

OBL – Outbound Link

PPC – Pay Per Click

SMM – Social Media Marketing

SMO – Social Media Optimization

UX – User Experience

Want More?  Contact Market to your Market for a free consultation.  See your website work for you.