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Quality Content vs. Quantity Content – What Matters Most?

The Importance of Quality Content on your Website, in your Blogs and Everywhere Else! Quality Content makes a huge difference. Quality vs. Quantity – one of the oldest debates, but when it comes to websites and getting noticed by Google, Bing or Yahoo! – Quality wins, hands down. Search Engines have gotten smart. They know…

Are you Social Enough? Social Media Tips

Social Media Tips to Grow Your Online Presence Social Media is becoming increasingly important to your online marketing campaign. Twitter, Facebook, LinkedIn can all increase your online presence and will show up in the all-important search engine result pages. A post on Facebook with relevant keywords can get you seen for search terms where your…

Press Releases – The Good, the Bad and the Ugly

When you should do a Press Release and Why! All Press is Good Press may not necessarily be the case. Press Releases can be a great way to get traffic to your website, but releasing irrelevant information will not gain you the traffic you want. Make your Press Releases count with great, relevant information that…

Telling your Story with a Great Video

Using Video to get MORE Business Adding video to your website can help increase visibility on the web. Search engine sites want your website to offer consumers relevant information. A great video clip can enhance visual aspects of your website as well as convey a message to potential clients. Video clips on your website can…

The Key to Keywords

Using keywords to increase traffic to your website Even if you are a relative novice in online marketing, you have likely heard of the importance of keywords. Keywords are essential to a successful marketing campaign and a key factor in getting your website to rank high. Keywords are based on what consumers are searching. Google…

The Dos and Don’ts of SEO – Linking

Outgoing, Inbound and Trading Links There is a lot of information on linking and how it affects SEO on your website. The bottom line is that relevant linking is effective. The keyword is “relevant.” If you have a relevant outgoing link, then it can be beneficial. Clearly, linking to a competitor is counterproductive, but linking…

Tips for a great, high-ranking website

The ins and outs of SEO – how to have a high-ranking website There are two important things to know about a high-ranking website once you decide to take your website to the next level. First, you can pay to have your site rank high. Known as pay-per-click, you can actually pay a company to…

Taking your business to the next level – Going Paperless

Author David Sparks takes the mystery out of going paperless Arguably the best book out there on the subject, Paperless by David Sparks explains why going paperless can be effortless and save you money. Going paperless is one of the quickest and easiest things you can do to save money and work more efficiently. Market…

Going Global on a Mobile Scale

What to know about going Mobile Consumers are overwhelming using their smart phones for more than just talking. They use these devices to perform nearly every task once left to a desktop. That means a large number of consumers are viewing websites on a mobile device. Websites that are not mobile friendly can be frustrating…

The Relevancy of Google+

Should your business be considering the benefits of Google+, or is it obsolete? The truth of the matter is that Google+ is relevant and consumers are using the feature to check-in, give ratings and write reviews. You cannot afford to not utilize Google+. Google+ is a social networking service. Think about Facebook on a broader…