The Dos and Don’ts of SEO – Linking

Outgoing, Inbound and Trading Links


There is a lot of information on linking and how it affects SEO on your website.  The bottom line is that relevant linking is effective.  The keyword is “relevant.”  If you have a relevant outgoing link, then it can be beneficial.  Clearly, linking to a competitor is counterproductive, but linking to a relevant government site or informational site can be beneficial.  Additionally, trading links with a non-competitor can increase your visibility.  As long as the link is relevant it likely will not hurt your ranking.  Market to your Market understands what Search Engines are looking for and what will affect your site’s ranking.

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