Google+ Archives - Market to Your Market

Your Web Marketing Questions Answered

Commonly Asked Web Marketing Questions Should we create our own content or pay a company to do it? It depends on whether you have the resources and staff to create content. If you have someone who can create content on a consistent basis, then by all means it will save you money to have it…

How to get Online Reviews for your Business

Quick Tips for Getting Online Reviews With our recent blog about the increasing importance of Yelp – we figured we would follow it up with a post about the importance of online reviews. Online reviews can make or break some businesses. Bad reviews can spread like wildfire. Good reviews can be impossible to get even…

Astroturfing – Should You Ever Post a Fake review?

Astroturfing – Posting Fake Reviews to Combat Negative Reviews It’s tempting. A bad review pops up and you want to flood the internet with 20 good reviews. Those savvy consumer review sites like Yelp, Avvo and Google have caught on and have tried to omit fake reviews. They have coined the term Astroturfing. Astroturf is…

Long Live SEO – Google Hummingbird hasn’t Killed Anything

The Latest News on Google Hummingbird You may have heard about the new Google Hummingbird and that it had killed SEO. It simply isn’t true. Yes, some of the old adages are no longer true, but SEO is alive and well. We can’t say it enough; the focus should be on quality content that engages…

Content is King

Content is King and Other Things that make your Website Rank You have undoubtedly heard it by now – Content is King. Great content means a great website. No matter how many flashy ditties you put on your site, if it lacks intelligent content, it will not rank. Content must be relevant and should read…

The Key to Keywords

Using keywords to increase traffic to your website Even if you are a relative novice in online marketing, you have likely heard of the importance of keywords. Keywords are essential to a successful marketing campaign and a key factor in getting your website to rank high. Keywords are based on what consumers are searching. Google…

The Relevancy of Google+

Should your business be considering the benefits of Google+, or is it obsolete? The truth of the matter is that Google+ is relevant and consumers are using the feature to check-in, give ratings and write reviews. You cannot afford to not utilize Google+. Google+ is a social networking service. Think about Facebook on a broader…