Marketing Archives - Market to Your Market

Orange County SEO

5 Things you need to know about Orange County SEO You’re an attorney or a handyman or a dentist – you are not, nor would you ever want to be a marketing guru. Writing content and constant blogging is simply not your forte. It is ours. We love social media, we love SEO – we…

Linking LinkedIn to New Customers

Using LinkedIn to Market your Business With the popularity of Facebook and Twitter, LinkedIn sometimes gets lost in the shuffle. Don’t underestimate this little networking gem. LinkedIn is a great resource for showcasing your business and to stay in touch with customers who may just help you to get new customers. So how do you…

Press Releases – The Good, the Bad and the Ugly

When you should do a Press Release and Why! All Press is Good Press may not necessarily be the case. Press Releases can be a great way to get traffic to your website, but releasing irrelevant information will not gain you the traffic you want. Make your Press Releases count with great, relevant information that…

Telling your Story with a Great Video

Using Video to get MORE Business Adding video to your website can help increase visibility on the web. Search engine sites want your website to offer consumers relevant information. A great video clip can enhance visual aspects of your website as well as convey a message to potential clients. Video clips on your website can…

Taking your business to the next level – Going Paperless

Author David Sparks takes the mystery out of going paperless Arguably the best book out there on the subject, Paperless by David Sparks explains why going paperless can be effortless and save you money. Going paperless is one of the quickest and easiest things you can do to save money and work more efficiently. Market…

Going Global on a Mobile Scale

What to know about going Mobile Consumers are overwhelming using their smart phones for more than just talking. They use these devices to perform nearly every task once left to a desktop. That means a large number of consumers are viewing websites on a mobile device. Websites that are not mobile friendly can be frustrating…

The Relevancy of Google+

Should your business be considering the benefits of Google+, or is it obsolete? The truth of the matter is that Google+ is relevant and consumers are using the feature to check-in, give ratings and write reviews. You cannot afford to not utilize Google+. Google+ is a social networking service. Think about Facebook on a broader…

Consistency is Key to Communicate your Brand

Learning the importance of Brand Consistency Market to your Market focuses on a number of different platforms to promote your brand. One of the most important is consistency. Your brand should be consistently communicated in every publication, post, blog or press release done regarding your business. Consistency with your brand will help to get you…

The Dos and Don’ts of Networking

Networking is hard work, but it may be vital to your marketing campaign Very few people are excellent networkers. Many of us dread the idea of having to start a conversation with a stranger and ultimately work on selling our business, or ourselves but networking may be key to an untapped resource of new clients. …