Yelp Archives - Market to Your Market

How to get Online Reviews for your Business

Quick Tips for Getting Online Reviews With our recent blog about the increasing importance of Yelp – we figured we would follow it up with a post about the importance of online reviews. Online reviews can make or break some businesses. Bad reviews can spread like wildfire. Good reviews can be impossible to get even…

The Importance of Yelp for Search Marketing

What the Yelp is going on? When you think of Yelp you likely start to feel the rumblings of hunger in your belly. Most of us are well aware of the power that Yelp has over restaurants across the nation, but Yelp doesn’t stop there. Yelp and Yelp ads are becoming increasingly more important for…

Astroturfing – Should You Ever Post a Fake review?

Astroturfing – Posting Fake Reviews to Combat Negative Reviews It’s tempting. A bad review pops up and you want to flood the internet with 20 good reviews. Those savvy consumer review sites like Yelp, Avvo and Google have caught on and have tried to omit fake reviews. They have coined the term Astroturfing. Astroturf is…