Video Shoots Made Easy

Quick Tips for Video Shoots

Orange County MarketingWhat is one quick thing you can do to increase your site visibility? Video Shoots.  Video and images are becoming increasingly more important.  YouTube is now a viable search engine.  Our minds are driven by visuals, so if you do not have a video on your site you are missing out.  Videos do not have to be an expensive production.  With a few resources you can produce a professional video that will captivate your audience and keep them coming back for more.  Below are a few quick tips on how to make a successful video:

Go in with a game plan.  You want to know exactly what you want to say before you start shooting.  This will save time and money.  Consider if you want to do an interview, testimonial, answer frequently asked questions or produce a how-to video.

Keep it short.  I am the first to admit it – my attention span is shortening.  Get to the point and do it quickly.  It is better to have several short videos then a long one.  Try keeping the video to around 90 seconds.  Think about video being blog length.  Short, sweet and to the point.

Transcribe the content.  The written content can help SEO and will allow searchers to know what your video is about.  Think carefully how you are naming the video and what tags you are giving it.  All of this, just as with images, will help with SEO.

Editing is your friend.  A video that is edited by a professional can make an inexpensive video rank with the pros.

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